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The Authenticity Problem

The Authenticity ProblemThese days, authenticity abounds. From brands to corporate leaders, everyone is trying to get in on the authentic action. Companies perceived as ‘authentic’ perform far better than their false counterparts. But, I would argue, this...

Is fear keeping you stuck?

Moving past the fear of the unknownOne thing I hear all the time from friends and peers is “what if I make the wrong choice” about leaving my current role, choosing to stay home or any number of other choices we have to make in our lives. On the surface it feels like...

Thinking of leaving your corporate career? I did, here’s why.

Why I Quit the Corporate World and Founded Avanti Alliance I'm Dana Underwood, founder of Avanti Alliance. I have spent my entire professional career (13 years and counting) working in corporate retail. It’s a career that I loved… for its creativity, daily demands,...

A Better Way Forward

A Better Way Forward It is no coincidence that with the rise in popularity of books like The 4-Hour Work Week, Girl Wash Your Face and co-working offices in every major city the gig economy has exploded. This rise in popularity of “the gig” is driven by the innate...